Anniversary Program

The Anniversary Program was developed to celebrate the 5000 and counting employees. A brand system, email and over 22 social assets were created honor the wide array of employee tenure. The anniversary brand is used across many programs internally and externally and exemplifies the ways in which we were able to play with Airbnb’s brand.

Producer: Ali Lovell, Creative Director: Zihang Jiao, Illustrations by Kenzo Hamazaki