Patreon june 2024 product launch

In June 2024, Patreon launched a suite of new features—including Gifted Memberships, enhanced Discovery and Engagement tools, expanded Community features like chats and Drops, and one-time purchase options—to help creators grow and monetize their audiences. As part of the product launch, I led the production of creator-focused photoshoots that showcased real users of these tools, capturing a diverse range of testimonial content across written, audio, and visual formats. These assets were integral to the campaign’s visual identity and storytelling, bringing the product benefits to life through authentic creator narratives.

Producer: Ali Lovell, Creative Director: Doug Richard