Diversity & Belonging Branding

Our team was tasked to create an identity for the expanding Diversity and Belonging team at Airbnb. We developed a vibrant and human-centered system that is able to flex depending on the desired tone. Together, the logomark, palette, visual language, and typography, created a robust system that was applied to an array of different applications both for external and internal use.

Producer: Ali Lovell, Creative Director: Kristen Spilman, Designer: Zihang Jiao, Agency: MacFadden & Thorpe